Welcome to Bptenerife.com

Customer Support

April 2007 - Vol 1, Issue 1

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In This Issue

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Hotmail or Cold?

Working Advertising

Ask the Guru

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Sign Up

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Quick Links

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Dear valued client,

As part of our customer support programme, we issue a newsletter every month containing up to date information about bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com)

and your advertising. New products and software updates will ensure you are reaching the highest standards possible with our company. Bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com)

is dedicated to its clients and consumers, ensuring they are constantly benefiting from our products and services.

 With in this newsletter you will find helpful marketing tips from the Marketing Guru, the latest trends for Internet solutions (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com%2Fwebsolutions.php), and information on software updates. Your successful marketing is our optimum goal, and through the use of our customer support programme, we will achieve it.

Reports show us

that

the continued marketing is of great success for both customers and consumers  The website directory itself has received massive response with statistics reaching 21,000 visits for the month of March. Our statistics show an increase in popularity from both Spanish residents and now also English based I.P. addresses( For a detailed set of statistics, please contact the customer support office, and we can email or fax them to you immediately). For details on your personal statistics, be sure to log into your user suite (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com%2Fuserarea.php), here you can also update your listing and add announcements on any new products or services you may have.

 If you require any other information regarding marketing your company, web solutions or current advertising requirements, please contact us at the customer support programme. 

 Bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com),

we’ve got your number!

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Hotmail or Cold?

In our immediate world it’s vital to look professional and portray a cutting edge image to the business world. Our email accounts can be the first profile prospective suppliers and customer see, ensuring this appears professional is of great importance. Free email accounts such as joebloggs@hotmail.com are an open source account available to the world; they are used by many people as young as 6 years old for personal email. 

Do they give you the

professional image you require?

 The spam filters

on free email accounts also stop many businesses contacting you and sending you vital information. They are limited to file size and can hold back important documents needed for your business.

Bptenerife.com

 (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com)can now offer all customers a professional email address free of charge, giving you not only a professional image but unlimited file size acceptance.

Yourchosenname@bptenerife.com will look 100% better on all marketing material for your company, and also portray a professional image online. The use of an email signature can also be of huge benefit and are simple to set up, just contact the customer support centre and we will be happy to help with your email requirements.

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Working Advertising

Bptenerife.com can now offer the use of our logo to all

Premium Business Members. (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com%2Fgetlisted.php) This can be used with any print material you produce, further advertising with other companies or any publicity you may be running.

This logo will ensure that your customers find your contact details easily through the bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com)

website.

   We always remember the business, but where did we see the advertisement? Using the Bptenerife.com logo, reminds your customers where then can always find your number. Advertising will work for you if you make the most of it, ensure this logo is used and get the best results from your premium listing.If clients are struggling to find you, remind them they can find a printer friendly map and information page about your company on bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com).

This feature is

interactive and allows your customers to find exactly where you are, before printing it off and directing them to your doorstep.

 Marketing your company is much more than placing an advertisement and waiting for the results. Work your advertisements and they will work for you.

To obtain your print quality logo email LOGO to

suppot@bptenerife.com

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Ask the Guru

Q. How can I stop spending so much money on Google AdWords?

A. Google AdWords is a great tool in the marketing world, but used poorly can result in hundreds if not thousands of wasted cash. Using the AdWords programme efficiently can ensure direct sales of your products and services, but how?

  Well the first thing we do is not compete for the obvious search strings, instead let’s look at smaller niche wording. For example, if we are trying to attract sales for property in Tenerife, we would look for a more direct search string like 2 bed apartment Fanabe, this not only cuts the price per click (CPC), but also refines our client to a more specific category. This also provides us with a more direct lead, as many people can simply be browsing the market, with the dream of investing in future years.

Your click through rate (CTR) is also highly important, if you are placing a dead add with AdWords but are prepared to pay high amounts, you will pay twice as much as a well drafted add in the same position. The reason being, if your add sits at number one but rarely gets clicked, Google will charge you much more than the add at number three, that’s clicked every time it’s displayed.

 Using Google AdWords with a good strategy can be highly rewarding to your company, and I recommend anybody looking to create a campaign with this product first visits Perry Marshall (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.perrymarshall.com). Perry Marshall has made his fortune by understanding AdWords and writing books on this very subject.

If you have questions for the Guru, please send them to

guru@bptenerife.com

Read on... - http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.perrymarshall.com

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For further information regarding any bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com)

products or services please contact the support team.

With the launch of the paper

directory set for late August 2007, we will further enhance your marketing goals.Bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com)

will act as an instant reference guide to the whole of Tenerife, working in tandem with the online directory."

We are

dedicated to achieving the results you need from your marketing campaign". All Premium Business Members have highlighted listings in the bptenerife.com (http://rs6.net/tn.jsp?t=k58bv5bab.0.0.ow854pbab.0&ts=S0241&p=http%3A%2F%2Fwww.bptenerife.com)

paper edition, upgrade

packages will be available from your sales representative in due course.

Together we will succeed.

Article submitted on 2008-09-12